The story
At 13, Alex got his first dirt bike. Motocross, enduro, wide clothes, and a t-shirt from a brand that no longer exists. On the back: a raised middle finger surrounded by flowers, and the words "Say It With Flowers".
That t-shirt stayed with him for nearly 40 years.
A Parisian by birth, Alex travelled the world through several careers. One idea never left him: a fashion brand that says "fuck you" softly, with flowers.
At 52, he decided it was now or never. SIWF was born.
The emblem
A clenched fist. A raised middle finger. Flowers all around.
The SIWF emblem needs no translation. It says what words sometimes can't, and it lets you choose how loudly you say it: with or without flowers, depending on your mood.
What we make
- Jewelry in 925 sterling silver, plated in black rhodium or rose gold. Made in Italy.
- Umbrellas and beach towels printed with the emblem. Made in Europe.
- Clothing. Our first clothing collection is in development.
Everything is designed in Paris.
Who is behind SIWF
SIWF (Say It With Flowers) is a brand operated by Aqua Architect Advisory, a company based in Paris, France. It was founded by Alexis "Alex" Durand.
Retailers
SIWF works with boutiques and concept stores. See B2B Partnership.
Contact
Email contact@siwf.eu or see the Contact page.