ABOUT SIWF - Our Story, Our Difference, Our Commitment

The Story: How SIWF Was Born

At 13, Alex got his first dirt bike. Motocross, enduro, wide clothes, and a t-shirt from a brand that no longer exists. On the back, a raised middle finger surrounded by flowers with the words "Say It With Flowers."

That t-shirt stayed with him for nearly 40 years.

A Parisian by birth but a citizen of the world at heart, Alex traveled the globe through multiple careers and wild professional journeys. But one dream never faded: create a disruptive fashion brand that says "fuck you" softly—with flowers.

At 52, he realized it was now or never.

SIWF was born.

Our Symbol: Rebellion Wrapped in Beauty

A clenched fist. A raised middle finger. Flowers all around.

The SIWF logo—a clenched fist with raised middle finger, surrounded by flowers—is universally understood across cultures and languages. It perfectly embodies rebellious elegance: challenging norms while maintaining sophistication.

This universal visual language transcends borders. Whether you're in Paris, Tokyo, New York, or São Paulo, the message is clear. Our designs communicate what words sometimes can't:

• Rebellion against conformity

• Freedom of authentic expression

• Challenging societal norms

• Balancing provocation with elegance

Our Vision: Fashion for Authentic Self-Expression

Fashion that empowers everyone to express their true state of mind—no compromise, no censorship.

With or without flowers. Your choice. Your mood.

In a fashion industry saturated with fast fashion exploitation and empty marketing promises, SIWF stands apart. We offer something genuinely different: provocative designs that allow authentic self-expression, backed by 100% ethical European production and complete transparency.

Why Choose SIWF: Rebellious Elegance Meets Ethical Fashion

Unique Designs You Won't Find Anywhere Else

Revolutionary Lenticular Technology

SIWF is the first fashion brand to use lenticular printing on textiles. This cutting-edge technology creates visual movement effects where designs transform as you move:

• Closed fist becomes raised middle finger depending on viewing angle

• Messages appear and disappear with body movement

• Interactive fashion that changes with your perspective

• Exclusive to SIWF - you won't find this anywhere else

Interactive Revealing Designs

Control your message with clever design features:

• Hoodies: Middle finger hidden under hood, revealed when hood is raised

• T-shirts: Provocative messages concealed in pockets

• Bags: Strap forms the raised middle finger when worn

• Bras: Cups shaped like fists with straps as raised finger

You decide when and how to express yourself—ultimate control over your personal statement.

100% Ethical European Production: Made in Portugal, France & Italy

Made in Europe - Not Made in Exploitation

Every SIWF piece is manufactured in Portugal (80%), Italy (10%) and France (10%). This means:

Fast Fashion vs. SIWF:

• Fast Fashion: Made in Bangladesh/China with exploitation → SIWF: Made in Portugal/France/Italy with fair wages

• Fast Fashion: Opaque supply chains → SIWF: Complete transparency + annual reports

• Fast Fashion: 60-80 hour work weeks → SIWF: 32-hour work weeks

• Fast Fashion: Poverty wages → SIWF: Fair wages above minimum requirements

• Fast Fashion: Environmental destruction → SIWF: 65% reduced carbon footprint

• Fast Fashion: Synthetic materials from petrochemicals → SIWF: 50% GOTS-certified organic cotton

• Fast Fashion: PFAS forever chemicals → SIWF: 100% PFAS-free guaranteed

• Fast Fashion: Designed for single season disposal → SIWF: Built for longevity + 2-year repair guarantee

Our Production Partners

Portugal (80%): Family-owned knitwear excellence specialists with decades of expertise in premium knit fabrics, ensuring every SIWF sweater, hoodie, and knit garment meets our exacting standards.

Italy (10%): Pure silver jewelry, crafted from 100% recycled sterling silver, ethically certified by the Responsible Jewellery Council (RJC CoC). Each piece is entirely nickel-free and bears the 925 hallmark—your guarantee of pure quality and Italian craftsmanship.

France (10%): Premium accessories and belts, crafted by artisans in Paris and surrounding regions. This ensures highest quality materials, support for French artisanal traditions, and ultra-short supply chains.

Visit Our Facilities - Yes, Really

Unlike brands hiding behind marketing buzzwords, SIWF invites top B2B partners and select customers to actually visit our manufacturing facilities. We have nothing to hide—only craftsmanship to showcase.

Premium Quality That Lasts

European Craftsmanship Standards

Portuguese and French manufacturing means:

• Superior fabric quality: Thicker, more durable materials

• Precision construction: Reinforced seams, quality stitching

• Better fit and drape: Patterns developed by experienced artisans

• Attention to detail: Every piece inspected by hand

• Longevity: Designed to be worn for years, not months

Premium Materials

• GOTS-certified organic cotton (50% of fabrics)

• High-weight textiles (180g/m² minimum for t-shirts vs. fast fashion's 140g/m²)

• Recycled brass for jewelry (18K gold plated)

• Hand-finished accessories and jewelry

• PFAS-free: No forever chemicals in any SIWF product

For Everyone: Age 8 to 88

SIWF isn't limited by age, gender, or geography. We offer:

• Women's collections (60% of range): Versatile, professional yet provocative

• Men's collections (20% of range): Clean, wearable everyday rebellion

• Unisex pieces (20% of range): Universal expression for all

• Complete outfits: Mix and match across categories

Revolutionary "The Waiting Game" Delivery Guarantee

The Only Fashion Brand Where Longer Delivery = Bigger Rewards

SIWF completely inverts traditional e-commerce expectations with our unique delivery guarantee:

• Under 3 weeks delivery: No compensation (you get your order quickly!)

• 3-6 weeks delivery: 50% discount coupon for next purchase

• Over 6 weeks delivery: 100% free next order (completely free!)

Why this matters: Ethical production takes time. Quality craftsmanship can't be rushed. We're honest about timeframes and reward your patience rather than making false promises of instant delivery.

When you receive your SIWF order, you're getting:

• A piece made by fairly-paid artisans in Europe

• Materials sourced sustainably and transparently

• Quality that will last years, not weeks

• And potentially, credit toward your next SIWF piece!

Proven Leadership & Business Excellence

Founded by Successful Entrepreneur

Alex, SIWF's founder and CEO, brings proven business success:

• Over 10 years international business experience

• Built Aqua Architect Advisory from zero to €2.4M revenue

• Generated €400K net profit in less than 6 years

• Experience in luxury, premium services, and international distribution

• Trilingual (French, English, German) + learning Portuguese

This isn't a naive startup—SIWF is built on solid entrepreneurial expertise and business acumen.

Join a Global Movement: More Than a Brand, a Community

SIWF buyers aren't just customers—they're part of a global community that values:

• Authentic self-expression over conformity

• Quality over quantity

• Ethics over exploitation

• Transparency over marketing spin

• Conscious rebellion with purpose

Annual SIWF Events

• Factory visits for top customers

• Pop-up stores in major cities worldwide

• Community gatherings celebrating authentic expression

• Designer meetups for fashion enthusiasts

The SIWF Difference at a Glance

What You Get With Every SIWF Purchase

✓ A unique piece with design not available anywhere else
✓ 100% ethical European production (Portugal/France/Italy)
✓ Fair wages and dignified working conditions for makers
✓ Premium quality materials (GOTS organic cotton, PFAS-free)
✓ Superior construction built for longevity
✓ Potential rewards if delivery takes longer (our unique guarantee)
✓ Complete supply chain transparency
✓ 2-year repair guarantee on accessories
✓ Membership in a global community of authentic expressers
✓ Zero environmental guilt - sustainable by design

Ready to Express Your Authentic Self?

Join the SIWF movement. Choose fashion that's provocative, ethical, and genuinely different.