About SIWF - Say It With Flowers
The Story
At 13, Alex got his first dirt bike. Motocross, enduro, wide clothes, and a t-shirt from a brand that no longer exists. On the back, a raised middle finger surrounded by flowers with the words "Say It With Flowers."
That t-shirt stayed with him for nearly 40 years.
A Parisian by birth but a citizen of the world at heart, Alex traveled the globe through multiple careers and wild professional journeys. But one dream never faded: create a disruptive fashion brand that says "fuck you" softly—with flowers.
At 52, he realized it was now or never.
SIWF was born.
The Symbol
A clenched fist. A raised middle finger. Flowers all around.
Rebellion wrapped in beauty. A universal language that transcends borders.
Made in Europe
80% Portugal, 20% France and Italy.
Ethical production. Fair wages. Transparent supply chains.
An alternative to fast fashion's exploitation.
The Vision
Fashion that empowers everyone to express their true state of mind—no compromise, no censorship.
With or without flowers. Your choice. Your mood.